SHOPPIE- ECOMMERCE APP
Shoppie is an ecommerce app that provides a personalised shopping experience to diversified shoppers.
My roles
Expected results
01
Creating the ideal product that is both desirable and viable when tested by users
Giving users a more seamless and personalised shopping experience
02
BRAIN STORMING
Brain storming
I. Understanding the problem and creating solutions- There are a million reasons why people hesitate to use online shopping platforms; I would be concentrating on just a few of them.
The Challenge
The Solution
The Challenge
The Solution
The Challenge
The Solution
The Challenge
The Solution
II. Project goal and target users - The primary goal for this project is to create an MVP (Minimum Viable Product). To achieve this goal, I had to get familiar with the end users of this product and focus on their various needs which may vary; their occupations and roles being a main determining factor.
SITE MAPS
Site maps
At this stage of my design, I created a journey while noting the key details needed to get to the end of the user journey seamlessly.
USER FLOWS
User flows
I created the major flows through the whole user journey.
Wire framing
Wire framing
Next. I created more structured and defined user flows in form of wireframes.
Style guide
Style guide
For a faster and fluid workflow, I created a style guide.
HIGH FIDELITY
High fidelity
FEEDBACK
Feedback
Checkout process before feedback
Each of the step is accessible on one page
Not enough details for delivery address
No option for saving a user's card details
Checkout process after feedback
More details for delivery address
Provision for saving card details and adding a different card
A more fluid option picker
Wishlist before feedback
Items on the wishlist could be customized by the user but this format did not prove to be very efficient because it is time consuming as the user is expected to place every wishlisted item under various categories.
Wishlist after feedback
Items on the wishlist is automatically categorized based off on the category the item was picked from.
